SXSW 2024

How Brands Need to Transform to Meet Gen Alpha's Needs

Description:

Could Gen Alpha be the most private generation since the age of the internet? Here's how brands can adapt.

Other Resources / Information

https://www.tiktok.com/@cocomocoe/video/7248925976384523566?is_from_webapp=1&sender_device=pc&web_id=6961599594959701510

Takeaways

  1. Marketers will have a better grasp of how to approach and strategize around Gen Aplha How Gen Alpha compares to Gen Z and other existing generations
  2. How Gen Alpha compares to Gen Z and other existing generations
  3. What drives Gen Alpha to live a more private lifestyle

Speakers

Organizer

Maddie Stockbauer, Account Executive, The Rose Group

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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